One database, sequencer and dialer for a founder who wants outbound without stitching tools together
The most complete solo outbound starter — as long as you accept that you are the SDR and Apollo is the engine, not the rep.
Setup: Under 1 hour · Control: Acts + logs everything
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Apollo is an outbound prospecting platform, not inbound lead capture: you start from its large B2B contact database, filter by role, company size, industry, technology and intent topics, then reveal emails and phone numbers using credits. This is the find and enrich stage done inside one tool, rather than importing a list from elsewhere. From there you build multi-step sequences across email, calls and social touches, with AI help drafting and personalising messages, automated follow-ups, and a dialer on higher plans. Replies land in the engagement workflow for you to triage yourself; Apollo assists with research and drafting but it is not a fully autonomous SDR that negotiates objections and books meetings while you sleep. Meetings connect through calendar and CRM sync, so a positive reply becomes a pipeline record rather than a loose email thread. For a solo founder the appeal is consolidation: prospecting, verification, sequencing, basic analytics and CRM integration replace three or four separate subscriptions, and the free plan is genuinely useful for testing data quality in a narrow niche before paying. The catch is credit discipline. Reveals, mobile numbers and exports burn the annual credit pool at different rates, data accuracy varies by segment and region, and bounced or stale contacts still cost you time. It fits a founder selling to clearly defined B2B buyers who will run campaigns personally each week.
Per-seat plans billed annually with an annual credit pool; monthly billing costs more. Free plan available.
| Plan | Published price |
|---|---|
| Free | $0 |
| Basic | $49/user/month billed annually |
| Professional | $79/user/month billed annually |
| Organization | $119/user/month billed annually (min 3 users) |
Integrations we verified: HubSpot, Salesforce, Outreach, Salesloft, Gmail, Outlook, Zapier, LinkedIn Sales Navigator
Flat-fee cold email sending with unlimited mailboxes, plus a lead database sold on credits
Excellent value if cold email is your channel — budget for the bundle, not the $47 headline, plus domains and mailboxes.
Multichannel sequences across email, LinkedIn and calls, with warm-up and a built-in lead database
The best pick here if LinkedIn belongs in your sequence — just price the plan plus data credits together, not the headline alone.
Deliverability-focused cold email sending with unlimited mailboxes and agency-grade infrastructure
A strong, honest sending engine for a founder who brings their own list — the $39 headline becomes roughly $98-$153 once data is included.
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