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Lusha

Credit-priced B2B contact data — verified emails at 1 credit and direct phone numbers at 5 — with seats included per account, not charged per user

Solo Founder AgentsChecked
Solo-fit verdictSolo-Ready

The phone-number specialist: honest credit pricing and seats included, as long as you budget for 5 credits a dial and bring your own sending tool.

True solo cost · lowfrom $37$37.45/mo — Starter billed annually, 400 credits/month for 1 seat: about 400 email-only prospects/month, or about 80 phone prospects/month at 5 credits a number, assuming one reveal type per prospect
True solo cost · typicalfrom $52$52.45/mo — Pro billed annually, 600 credits/month: about 500 prospects/month when most reveals are email (1 credit) with selective phone reveals (for example 400 emails + 40 phones = 600 credits)
Rank #17 of 19 in LeadsFree start Free plan availableSetup Under 1 hourControl Acts + logs everythingNo-code 5/5Checked · prices checked 2026-11-06

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The short version

Lusha is credit-priced contact data: search 515M+ published contacts, reveal an email for 1 credit or a phone number for 5, from $37.45 a month billed annually for 400 credits with the seat included.

Buy it if

Your outreach is calling-led and direct dials are what you actually buy data for. You want seats included in one account price rather than a per-user meter. You want to test accuracy free first - 40 credits a month, no card.

Skip it if

You need the same tool to send sequences and work replies - Lusha does neither. Your prospecting is phone-heavy on a small budget: at 5 credits a number, small allowances vanish. You have more than 5 users, which ends self-serve pricing.

What Lusha does — the jobs it finishes

Workflows are built only from verified capabilities in our listing research — no vendor copy, nothing invented.

Build a signal-led prospect list

Starts You define an ICP and a buying signal worth acting on

  1. Filter the database by role, company and industry, then narrow by dated signals such as job changes or funding
  2. Score the resulting accounts against your ICP and map the buying committee
  3. Save the shortlist for reveals instead of revealing the whole segment

You get A shortlist of in-market accounts matched to your ICP.

Finding starts from signals and fit, not a raw list dump.

Reveal emails and direct dials against the meter

Starts A saved list needs contact details

  1. Reveal work emails at 1 credit each for your email sequence
  2. Spend 5 credits a phone number only on prospects worth calling
  3. Watch the balance - monthly credits roll over up to twice the limit, annual credits reset at cycle end

You get Contactable prospects with emails and selective direct dials.

Credit discipline decides whether Starter is enough or Pro is the honest tier.

Push revealed contacts into your CRM

Starts Reveals are ready to be worked

  1. Sync contacts to Salesforce, HubSpot or another connected CRM
  2. Let duplicate matching keep one record per person
  3. Work the outreach in your sending tool - Lusha does not send

You get Pipeline-ready records in the CRM instead of a spreadsheet of reveals.

product

Enrich a list you already hold

Starts You upload or connect an existing list with gaps

  1. Run the list through enrichment to fill emails, phones and firmographics
  2. Score the enriched records for ICP fit before spending outreach effort
  3. Export or sync only the records that pass

You get A complete, scored list ready for a campaign in another tool.

pricingproduct

Where it stops

  • Send email or LinkedIn sequences — Lusha is the data layer, not the outreach tool
  • Warm sending domains or manage replies — both stay with your sending stack
  • Include unlimited data — every reveal spends from a finite monthly or annual credit allowance
  • Serve teams above 5 users self-serve — larger teams are routed to the custom Scale plan

Getting started

Before you start

  • A defined ICP and a first narrow segment to test
  • A CRM or a sending tool downstream - Lusha supplies data, not outreach

The ongoing admin

  • A weekly check of credit burn split by email versus phone reveals.
Step 1

Start on the Free plan

40 credits a month, no card - test accuracy on your exact buyers.

Step 2

Reveal a mixed sample

Check both the 1-credit emails and the 5-credit phone numbers before paying.

Step 3

Move to Starter or Pro

Starter ($37.45 billed annually) carries 400 credits/month and 1 seat; Pro ($52.45) carries 600 and 2 seats.

Step 4

Connect your CRM

Sync reveals so outreach and pipeline live in one record.

Time to first useful result: Under 1 hour · no-code 5/5

Full pricing — checked 2026-11-06

Per account with seats included (Starter 1, Pro 2, Premium 5), billed in credits: an email reveal costs 1 credit, a phone number 5. Free $0 with 40 credits/month. Starter $37.45/mo billed annually ($49.90 monthly) with 400 credits/month; Pro $52.45 annual ($69.90 monthly) with 600/month; Premium from $299.95 annual ($399.90 monthly) with 3,400/month; Scale custom. Annual billing is 25% cheaper; monthly-plan credits roll over up to twice the plan limit, annual credits are issued up front and reset at cycle end.

Free

$0 - 40 credits per month

Per credit bundle

  • 40 credits/month (email reveal 1 credit, phone reveal 5 credits)
  • Browser extension
  • Basic prospecting features and CRM integrations

Limit 40 credits is a data-quality test allowance, not a working volume

Solo pick

Starter

$37.45/mo billed annually ($49.90 billed monthly) - 400 credits/month (4,800/year), 1 seat

Per credit bundle · $37.45/mo for one person

  • 400 credits/month
  • 1 seat included in the account price
  • Bulk enrichment

Allowance 400 credits / month

Limit A phone reveal costs 5 credits, so phone-led use drains the allowance five times faster than email

Pro

$52.45/mo billed annually ($69.90 billed monthly) - 600 credits/month (7,200/year), 2 seats

Per credit bundle

  • 600 credits/month
  • 2 seats included
  • API access and CSV enrichment
  • Buying signals

Allowance 600 credits / month

Limit Same 1-credit email / 5-credit phone meter

Premium

From $299.95/mo billed annually ($399.90 billed monthly) - 3,400 credits/month (40,800/year), 5 seats

Per credit bundle

  • 3,400 credits/month at the starting volume
  • 5 seats included
  • Team credit allocation

Allowance 3,400 credits / month at the starting volume

Limit Price rises with the credit volume selected - the published figure is a starting point

Scale

Custom pricing

Custom / quoted

  • Custom credits and seats
  • Required route for teams above 5 users

Limit Sales-led - no published figure

PlanPublished priceSolo monthlyBilled byLimits & overage
Free$0 - 40 credits per month—Per credit bundle40 credits is a data-quality test allowance, not a working volume
StarterSolo pick$37.45/mo billed annually ($49.90 billed monthly) - 400 credits/month (4,800/year), 1 seat$37.45/moPer credit bundleA phone reveal costs 5 credits, so phone-led use drains the allowance five times faster than email
Pro$52.45/mo billed annually ($69.90 billed monthly) - 600 credits/month (7,200/year), 2 seats—Per credit bundleSame 1-credit email / 5-credit phone meter
PremiumFrom $299.95/mo billed annually ($399.90 billed monthly) - 3,400 credits/month (40,800/year), 5 seats—Per credit bundlePrice rises with the credit volume selected - the published figure is a starting point
ScaleCustom pricing—Custom / quotedSales-led - no published figure
Add-onExtra credits — Added in account settings - priced in-app. The pricing FAQ confirms credits can be added at any time through account settings; extra seats or features require a plan upgrade.

What could make the bill jump?

The meter, not the seat price: a phone reveal costs 5 credits against 1 for an email, so a calling-led workflow burns a Starter allowance (400 credits/month) on about 80 numbers. Premium's published price also moves with the credit volume selected, and teams above 5 users leave self-serve pricing entirely for a custom Scale quote.

Billing unitper account (seats included), in credits
Free tier / trialYes — Free plan at $0 with up to 40 credits per month, no credit card required (pricing page FAQ).
Pricing clarityUsage-based but predictable
SourceOfficial pricing page ↗
Checked 2026-11-06

Price record · 2026-11-06: Checked 2026-11-06 on lusha.com/pricing. The page's plan cards do not extract as text, so the plan figures (Free $0 / 40 credits a month; Starter $37.45/mo billed annually, $49.90 monthly, 400 credits/month, 1 seat; Pro $52.45 / $69.90, 600/month, 2 seats; Premium from $299.95 / $399.90, 3,400/month, 5 seats; Scale custom) are corroborated by multiple dated reads of the same official page from September-October 2026, which agree on every figure. What the vendor page itself confirms directly in text this run is the meter and the mechanics: an email reveal costs 1 credit, a phone number 5 credits, the Free plan provides up to 40 credits a month, monthly-plan credits roll over up to twice the plan limit, annual credits are issued up front and reset at the end of the cycle, and teams larger than 5 users go to Sales.

At a glance — the standard checklist

The same fields on every deep listing in this job, so agents compare field by field. “Not verified” means our research has not confirmed it yet — it never means “doesn't have it.”

Best for

  • Calling-led solo founders who buy data mainly for direct dials
  • Prospectors who want seats included in one account price
  • Anyone who wants a no-card free plan to test data quality first

Not for

  • Founders who need sending, warm-up and replies in the same subscription (see Apollo.io or Instantly)
  • Phone-heavy prospecting on the smallest allowance - 5 credits a number
  • Teams above 5 users, who leave published pricing for a Scale quote

Our assessment of Lusha

Lusha is a B2B contact-data platform, not a sending tool: you search a database the vendor puts at 515M+ contacts and 29M+ companies, filter by role, company, industry and buying signals, then reveal verified work emails and direct phone numbers with credits. The pricing page checked today spells out the meter plainly — an email reveal costs 1 credit and a phone number costs 5 — and the Free plan gives 40 credits a month with the browser extension and CRM integrations, no card required. Paid plans are priced per account with seats included, not per user: Starter carries 1 seat, Pro 2 and Premium 5, and teams above five users are routed to the custom Scale plan. Credits behave differently by billing period: on monthly plans unused credits roll over up to twice the plan limit, while annual plans issue all credits up front and reset them at the end of the cycle. Around the database sit an intelligence layer — ICP scoring, lookalikes, buying-committee mapping and dated signals such as job changes and funding — plus an API and access from AI chats. For a solo founder the appeal is phone numbers: if your outreach is calling-led, one lookup gives you a direct dial without a sequencer subscription. The catch is arithmetic. Phone-heavy prospecting burns credits five times faster than email, so a small monthly allowance disappears quickly, and Lusha does not send sequences, warm domains or work replies — you still need an outreach tool and a CRM workflow downstream.

Pros — our take

  • The credit meter is published in plain text: 1 credit an email, 5 a phone number
  • Seats are included in the account price instead of charged per user
  • A real free plan (40 credits/month, no card) lets you test data quality in your niche

Cons — our take

  • Phone-led prospecting burns credits five times faster than email-led
  • No sending, warm-up or reply handling - you still pay for an outreach tool
  • Premium pricing moves with credit volume, and 6+ users means a custom quote
Solo Fit input · no-code5/5 — can a non-technical owner run it?
Solo Fit input · setupUnder 1 hour to the first useful result
Solo Fit input · human controlActs + logs everything
Solo Fit input · pricing clarityUsage-based but predictable

Solo Fit stays the public score: the qualitative roll-up of these four published inputs under the How We Rank method. It is fully no-code (search, reveal, sync); clarity loses marks because the real cost depends on your email-to-phone mix at 1 versus 5 credits, Premium moves with volume, and the plan cards require the corroborated-reads disclosure in the price history.

Three to compare before you decide

Apollo.iofrom $49 · Solo-Ready

The difference: Apollo bundles its database with a sequencer and dialer in one per-seat price; Lusha is data-only, charges 5 credits a phone against Apollo's 8, and includes seats in the account price.

Seamless.AIQuote only · Small-Team Ready

The difference: Seamless.AI is quote-only on annual contracts; Lusha publishes a free plan and self-serve credit tiers you can start today.

Clayfrom $167 · Technical

The difference: Clay waterfalls many providers inside a build-it-yourself workspace; Lusha is a single ready-made database you search and reveal from directly.

Questions buyers ask about Lusha

How do Lusha credits work?

An email reveal costs 1 credit and a phone number costs 5, as the pricing page states in plain text. Free includes 40 credits a month; Starter 400, Pro 600 and Premium 3,400 a month at its starting volume. On monthly plans unused credits roll over up to twice the plan limit; on annual plans all credits arrive up front and reset at the end of the cycle.

What does one solo founder really pay?

Starter is $37.45 a month billed annually ($49.90 monthly) for 400 credits and 1 seat - about 400 email prospects or 80 phone prospects a month. Pro at $52.45 billed annually (600 credits, 2 seats) is the realistic tier for roughly 500 prospects when phones are used selectively.

Are the plan prices on Lusha's own page?

The credit meter and plan mechanics are stated in text on lusha.com/pricing, checked 2026-11-06. The plan-card figures themselves do not extract as text from that page, so the tier prices and credit allowances here are corroborated by multiple dated reads of the same official page from September-October 2026, which agree on every figure - see the price history note.

Does Lusha send outreach or replace my CRM?

Neither. Lusha finds, reveals and scores contacts, then syncs them to Salesforce, HubSpot and other CRMs. Sequences, warm-up and reply handling stay in your sending tool.

Stacks & next steps

Lusha is not in a published stack yet — stacks are edited buying guides, and memberships are added only when the combination has been worked through.

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Provenance — where this page’s facts came from