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Social DM automation first, helpdesk second — it answers customers where they already message you on Instagram, WhatsApp and Messenger, billed per person you engage each month.
The right answer when your customers live in your DMs: Pro at $29/month billed yearly covers AI replies across social channels — and the wrong answer if your support arrives on your website.
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ManyChat automates customer conversations in social DMs — Instagram, WhatsApp, Messenger, TikTok, Telegram — billed per person you engage each month, with AI replies from Pro at $29/month billed yearly.
Your customers message you on Instagram, WhatsApp or Messenger instead of emailing or using website chat, and you want AI replies plus flows that also capture leads and sell.
Your support arrives through a website chat widget, a helpdesk inbox or email tickets — ManyChat has no website chat of its own and is not a ticketing system.
Workflows are built only from verified capabilities in our listing research — no vendor copy, nothing invented.
Starts A follower comments a question or keyword on an Instagram post
You get A private conversation started and answered without you opening the app
Post engagement turns into answered customers instead of unanswered comments
Starts A customer messages a repeat question on WhatsApp or Messenger
You get An answered customer in the channel they chose
The repeat-question load on social is absorbed around the clock
Starts A conversation gets sensitive, stuck or high-value
You get A human answer with the automation history attached
Automation handles volume; you keep the conversations that need a person
Starts A DM conversation shows buying intent
You get A tagged, recorded lead instead of a lost DM thread
Support conversations on social double as pipeline, which is how social-first businesses sell
The Free plan needs no card; Essential and Pro carry a 14-day free trial. Trial Pro if you need AI replies or WhatsApp.
Essential covers up to 2 channels without WhatsApp/SMS/email; Pro covers up to 3 including them.
Use Quick Automations or the Flow Builder for comment replies, welcome DMs and your top FAQs.
Set an overage threshold so a viral post or broadcast cannot surprise the bill.
Time to first useful result: Same day — connect a social account and launch a flow · no-code 5/5
Billed per Active Contact — a person you interact with through ManyChat in the month, however many messages you exchange. Each plan includes a monthly Active Contact allowance; extra contacts cost a published per-contact overage that falls by tier ($0.10 Essential, $0.05 Pro, $0.025 Business, $0.004 Advanced on monthly billing; lower on annual). Annual billing cuts the base price by roughly 18-30% by tier. WhatsApp message charges are paid on top through the ManyChat Wallet.
$0 — 25 Active Contacts/month
Per contact · $0/mo for one person
$14/month billed yearly ($17 billed monthly) — 250 Active Contacts/month
Per contact · $14/mo for one person
$29/month billed yearly ($39 billed monthly) — 2,500 Active Contacts/month
Per contact · $29/mo for one person
$69/month billed yearly ($99 billed monthly) — 7,500 Active Contacts/month
Per contact · $69/mo for one person
$139/month billed yearly ($199 billed monthly) — 25,000 Active Contacts/month
Per contact · $139/mo for one person
| Plan | Published price | Solo monthly | Billed by | Limits & overage |
|---|---|---|---|---|
| Free | $0 — 25 Active Contacts/month | $0/mo | Per contact | No AI replies · Allowance is a taster, not a working support volume |
| Essential | $14/month billed yearly ($17 billed monthly) — 250 Active Contacts/month | $14/mo | Per contact | WhatsApp, SMS and email are not available on Essential · No AI replies |
| ProSolo pick | $29/month billed yearly ($39 billed monthly) — 2,500 Active Contacts/month | $29/mo | Per contact | Extra Inbox seats cost $25 per seat · WhatsApp message charges are paid separately via the ManyChat Wallet |
| Business | $69/month billed yearly ($99 billed monthly) — 7,500 Active Contacts/month | $69/mo | Per contact | No free trial for Business |
| Advanced | $139/month billed yearly ($199 billed monthly) — 25,000 Active Contacts/month | $139/mo | Per contact | No free trial for Advanced |
Active Contacts, not messages: one viral post, comment automation or broadcast can engage thousands of people in a month, and every one counts once — at $0.038-$0.05 per extra contact on Pro. Overage thresholds can be set, and upgrading mid-cycle forgives overages already incurred, per the pricing page FAQ.
Price record · 2026-11-05: First listing check, 2026-11-05. DISCLOSURE (Slang AI pattern): the plan cards on manychat.com/pricing do not extract as text — the fetched official pricing page yielded the Annual/Monthly toggles, the additional-Active-Contact price table ($0.10/$0.05/$0.025/$0.004 monthly; $0.082/$0.038/$0.018/$0.0028 annual), the Active Contact definition, the 14-day Essential/Pro trial and the channel list, but not the plan dollar figures. The plan prices and allowances in this listing (Essential $17/$14 for 250 contacts, Pro $39/$29 for 2,500, Business $99/$69 for 7,500, Advanced $199/$139 for 25,000, Free 25 contacts) are taken from ManyChat's own Help Center plan articles (Essential, Pro, Business and Advanced plan pages, read this run) and its official pricing-explained blog post, and are corroborated by multiple independent dated reads of the official pricing page from October-November 2026. The current model dates from March 2, 2026 and applies by default to accounts created on or after that date; older accounts migrate country by country, so an existing account may see different plans. Prices exclude tax and vary by billing country.
The same fields on every deep listing in this job, so agents compare field by field. “Not verified” means our research has not confirmed it yet — it never means “doesn't have it.”
ManyChat belongs in this job with an honest caveat up front: it is not a website helpdesk and it has no website chat widget of its own. Its centre of gravity is social messaging — Instagram, WhatsApp, Facebook Messenger, TikTok and Telegram, plus email and SMS on higher plans — where it automates replies to comments, DMs and story mentions, answers FAQs with AI, captures leads and drives sales conversations from a no-code flow builder and a shared Inbox where a human can take over. For a solo founder whose customers genuinely arrive by DM rather than by website chat or email ticket, that is the support channel that matters, and ManyChat is the established, Meta-partner way to automate it. Pricing changed in March 2026 and now runs on Active Contacts: each plan includes a monthly number of people you interact with through ManyChat, and every extra person costs a small published overage fee that falls as tiers rise. The plan cards themselves do not extract as text from the pricing page, so the dollar figures in this listing come from ManyChat's own Help Center plan articles, corroborated by the overage table and FAQ that do extract from the official pricing page — that is disclosed in the price history and a buyer FAQ. The practical shape: rule-based automation starts cheap on Essential, but AI replies, WhatsApp, SMS and email only arrive on Pro, so Pro at $29 a month billed yearly is the honest entry point for AI answering. Broadcasts also create Active Contacts, so a big send to your whole list can move the meter more than a month of quiet support DMs.
Solo Fit stays the public score: the qualitative roll-up of these four published inputs under the How We Rank method. The builder is fully no-code and same-day; clarity is held back because the meter is people engaged (broadcasts and viral posts move it) and the pricing page's own cards do not publish extractable figures — the Help Center carries them.
The difference: Tidio is a website helpdesk with chat, email and an inbox; ManyChat is social-DM automation with no website widget — they cover opposite front doors.
The difference: Crisp bundles chat, email, WhatsApp and social into one flat workspace price with its own inbox; ManyChat meters people engaged and goes deeper on Instagram/TikTok automation.
The difference: Embage builds a website and Telegram agent, free with your own AI key; ManyChat starts where Embage stops — Instagram and WhatsApp at social scale.
For AI answering, Pro is the entry point: $29/month billed yearly ($39 billed monthly) with 2,500 Active Contacts a month, checked against ManyChat's official Help Center plan articles on 2026-11-05. Rule-based automation without AI starts on Essential at $14/month billed yearly for 250 contacts.
The plan cards on manychat.com/pricing do not extract as text — the official page itself yielded the overage table, the Active Contact definition and the trial terms, but not the card figures. The prices here come from ManyChat's own Help Center plan articles and are corroborated by multiple independent dated reads of the official pricing page in October-November 2026; they are disclosed as such rather than presented as a direct card read.
A real person you interact with through ManyChat during a monthly billing period — via messages, automations, AI, broadcasts or the Inbox. One person counts once per month no matter how many messages you exchange; people you broadcast to count too.
No — ManyChat has no website chat widget. Its channels are Instagram, WhatsApp, Facebook Messenger, TikTok and Telegram, plus email and SMS on Pro and above. If your customers ask questions on your website, pair it with (or choose instead) a website-chat agent from this job.
Yes. Beyond the plan, WhatsApp message charges are paid through the ManyChat Wallet and follow Meta's per-message pricing by type and country. The plan's Active Contact overage is a separate meter.
ManyChat is not in a published stack yet — stacks are edited buying guides, and memberships are added only when the combination has been worked through.
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