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The generous free appointment system — up to 4 users and unlimited appointments at $0, with Pro at $5 per user a month billed yearly.
Run your bookings free with up to four users, pay $5/month only for SMS, two-way sync and your own branding — the catch is a vendor whose own pages quote two different monthly prices.
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Setmore runs a small appointment business for $0 — four users, unlimited appointments, payments included — with Pro at $5 per user a month billed yearly for SMS reminders, two-way sync and no Setmore branding.
You take appointments for a living and want the booking system running today at no cost, with a $5 step — not a $16 one — when you need texts and two-way sync.
You need intake-form depth, packages and memberships as the core job (that is Acuity), or vendor pricing consistency matters and the $9-versus-$12 discrepancy across Setmore's own pages puts you off.
Workflows are built only from verified capabilities in our listing research — no vendor copy, nothing invented.
Starts Clients need to book you or your small team
You get A working multi-person booking system at $0
The system a team usually pays per seat for, free
Starts Enquiries arrive through social and search, not your website
You get Bookings from social, search and your site in one diary
No channel becomes a separate inbox to reconcile
Starts Missed appointments are costing you sessions
You get Fewer gaps and prepaid regulars
The no-show tax on a service diary shrinks
Starts You miss calls because you are with clients
You get Answered calls outside your working hours
Demand stops leaking while your hands are busy
Free covers up to four users with unlimited appointments — most solos never need to pay to get running.
Payments, the Facebook/Instagram buttons and Reserve with Google are where bookings actually come from.
At $5 per user billed annually versus $12 monthly, the billing period is the decision — and subscribe on the web, not through the pricier app-store ladder.
Time to first useful result: Under 1 hour · no-code 5/5
Two web plans. Free $0 — up to 4 users, unlimited appointments, payments, email reminders. Pro $5/user/mo billed annually ($12/user/mo billed monthly) — unlimited users, SMS reminders with 500 credits/user/mo, 2-way sync, recurring appointments, deposits, no Setmore branding, priority support. Live Receptionist add-on $99/mo (US only, separate plan). Setmore's own FAQ page still shows an older $9 monthly figure for Pro — the pricing page's $12 is recorded here; see price history.
$0 per user/month
Per seat / month · $0/mo for one person
$5/user/mo billed annually ($12/user/mo billed monthly)
Per seat / month · $5/mo for one person
Add for $99/month (separate plan, US only)
Flat / month · $99/mo for one person
| Plan | Published price | Solo monthly | Billed by | Limits & overage |
|---|---|---|---|---|
| Free | $0 per user/month | $0/mo | Per seat / month | Setmore branding remains on the booking page · Email reminders only — no SMS · One-way calendar sync; 2-way sync is a Pro feature |
| ProSolo pick | $5/user/mo billed annually ($12/user/mo billed monthly) | $5/mo | Per seat / month | Each staff calendar counts as a billed user, even without login permission · Monthly billing at $12 is more than double the annual rate per month |
| Live Receptionist | Add for $99/month (separate plan, US only) | $99/mo | Flat / month | US only · A separate plan from Pro, not included in it |
The per-user meter is the whole story: Pro is $5 per user billed annually but $12 billed monthly, so billing period matters more than tier choice. Every staff calendar counts as a user. The separate mobile-app subscription ladder (Premium/Pro/Pro+ at higher prices) is a second trap — subscribe on the web, not in the app store, where possible.
Price record · 2026-11-08: Checked 2026-11-08 on setmore.com/pricing, read directly as text this run: Free $0 for up to 4 users with unlimited appointments; Pro shown as '$12 and $5 user/month' in the plan card and '$12 / $5 user/month' in the comparison table — $12 billed monthly, $5 billed annually — with unlimited users, SMS and email reminders, 2-way sync, recurring appointments and branding removal; Live Receptionist 'add for $99/month', US only, separate plan; the page confirms per-user billing where each staff calendar counts as a user, and 500 SMS credits per Pro user per month per the linked official support article. Variant disclosed honestly: Setmore's own FAQ page (setmore.com/faqs, crawled the same day) still quotes Pro at $9/user/mo monthly against $5 annual — an older figure the vendor has not updated there; the pricing page's $12 is recorded as current. Separately, Setmore's mobile-app plans (Premium $11.99/mo for 1 user, Pro and Pro+ above that) are an app-store ladder distinct from web Pro and are not used here. No price is guessed.
The same fields on every deep listing in this job, so agents compare field by field. “Not verified” means our research has not confirmed it yet — it never means “doesn't have it.”
Setmore is the appointment system a small service business can run entirely on its free plan, and that free plan is the headline: up to four users, each with their own login and booking page, unlimited appointments, online payments through Square, Stripe or PayPal, email confirmations and reminders, and iOS and Android apps — at $0. For a solo founder the free tier already covers the whole booking job; the paid question is about polish and reach. Pro costs $5 per user a month billed annually, or $12 billed monthly, and adds the features a growing practice notices: SMS and email reminders with 500 SMS credits per Pro user a month, two-way calendar sync with Google and Office 365, recurring appointments, deposits, removal of Setmore branding, custom notifications, Google review requests, priority support and a branded mobile app. Setmore also sells a Live Receptionist add-on — real people answering calls 24/7 in the US — for $99 a month on a separate plan, and an enterprise route for larger organisations. The honest cautions are presentational and structural: the web pricing has been reorganised several times since 2025, Setmore's own FAQ page still quotes an older $9 monthly figure against the pricing page's $12, and mobile-app subscriptions (Premium, Pro, Pro+) are a separate, pricier ladder that should not be confused with the web Pro plan. Judged on the web plans, though, the value is hard to argue with: $0 for a real four-user system, $5 a month when you outgrow it.
Solo Fit stays the public score: the qualitative roll-up of these four published inputs under the How We Rank method. A four-user free plan and a $5 annual-billing Pro tier carry it; the narrative records the vendor's own $9/$12 page discrepancy honestly rather than hiding it.
The difference: Calendly is the meeting-link polish at $10/seat/mo with a one-event-type free plan; Setmore is the appointment-business system — four users and unlimited appointments free — the catch is a less refined product and inconsistent vendor pricing pages.
The difference: TidyCal is $0 or $29 once for a solo booking page with packages built in; Setmore counters with a real multi-user free plan and social booking buttons, but its Pro tier is a subscription.
The difference: Doodle is built for group polls and finding a time across many people at $11/seat/mo billed annually; Setmore is built for clients booking services — payments and reminders first, no polling.
Nothing to start: Free is $0 for up to four users with unlimited appointments and payments. Pro for one user is $5 a month billed annually, or $12 billed monthly, adding SMS reminders, two-way calendar sync, recurring appointments, deposits and branding removal. The directory's True Solo Cost is $0 low and $5 typical, read directly on setmore.com/pricing on 2026-11-08.
Because the vendor's pages disagree: the FAQ page still quotes $9 per user a month (against $5 billed annually), while the current pricing page shows $12 billed monthly. This listing records the pricing page's $12 as current and discloses the stale FAQ figure in its price history — check your checkout total before paying.
Setmore branding stays on your booking page, calendar sync is one-way, reminders are email-only, and there are no deposits or recurring appointments. Payments, unlimited appointments and four users are genuinely included at $0.
Prefer the web. Setmore's app-store plans (Premium, Pro, Pro+) form a separate ladder with higher prices for small user counts than web Pro at $5 per user billed annually, so the same account can cost more if bought in the app.
Setmore is not in a published stack yet — stacks are edited buying guides, and memberships are added only when the combination has been worked through.
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