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Landbot

A visual, no-code builder that mixes button flows with AI answers for your website and WhatsApp — you design the conversation, it handles the volume.

Solo Founder AgentsChecked
Solo-fit verdictSolo-Ready

The design-it-yourself option for website and WhatsApp support: $36/month billed annually starts it, with honest published meters — the right pick when you want control over the exact conversation, not just a trained agent.

True solo cost · low$36/mo$36/month billed annually on Starter at about 50 resolved conversations/month — 50 AI chats sit inside the 100 included AI chats and 500 included chats, so the base price is the whole bill (EUR billing: EUR 32/month).
True solo cost · typical$46/mo$46/month billed annually at about 200 resolved conversations/month — Starter at $36 plus 100 extra AI chats at $0.10 each ($10), because only 100 AI chats are included while 500 chats are. Converted: the vendor meters AI chats separately from chats, so AI-heavy support outgrows the AI allowance long before the chat allowance. Professional at $88 covers 300 AI chats flat if you prefer no meter.
Rank #15 of 16 in CustomersFree start Free plan availableSetup Under 1 hour — first agent in about 15 minutes per the vendorControl Acts + logs everythingNo-code 5/5Checked · prices checked 2026-11-05

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The short version

Landbot is a visual builder for website and WhatsApp conversations — rule flows you design plus AI agents grounded in your knowledge base — from $36/month billed annually with published per-chat overage.

Buy it if

You want to design the exact support conversation (buttons for critical paths, AI around them) on your website or WhatsApp, and you like every overage price published up front.

Skip it if

Your support is email-led, you need a ticketing helpdesk, or WhatsApp is your main channel and the $176/month WA bundle breaks the budget.

What Landbot does — the jobs it finishes

Workflows are built only from verified capabilities in our listing research — no vendor copy, nothing invented.

A support flow with exact critical paths

Starts A visitor starts a chat on your website

  1. Button flows route the visitor through the paths you designed (returns, hours, pricing)
  2. The AI agent handles free-form questions grounded in your knowledge base

You get Answers that follow your script where it matters and flex where it does not

Control and automation in the same conversation

Human takeover in the shared inbox

Starts A case needs a person

  1. The agent routes the chat to the shared inbox with full context
  2. You reply personally; the visitor never repeats themselves

You get A human-handled conversation in the same thread

Handoff is built into every plan, including Free

WhatsApp support and follow-up

Starts A customer messages your WhatsApp number (Professional WA)

  1. The same flows and AI agent answer in WhatsApp
  2. Qualified conversations sync to your CRM

You get Support in the channel customers actually open

One builder covers website and WhatsApp instead of two tools

Qualify and route as you answer

Starts A chat reveals a sales-ready visitor

  1. The flow qualifies and scores the visitor
  2. Details land in HubSpot, Salesforce or Sheets automatically

You get A routed, recorded lead out of a support-shaped conversation

Support traffic becomes pipeline without a second tool

Where it stops

  • No email support channel — Landbot's channels are web, Messenger, WhatsApp and API chat
  • Free plan includes no AI chats at all — it is a rule-based builder sandbox with 100 chats/month
  • WhatsApp with your own number starts on Professional; the WhatsApp bundle is $176/month billed annually plus Meta fees
  • Not a helpdesk: no ticketing system — conversations and the shared inbox are the whole support surface

Getting started

Before you start

  • Your support content for the knowledge base and the critical paths you want as fixed flows
  • A website to publish to; a WhatsApp Business number only if you take the WA route

The ongoing admin

  • Watch the AI-chat allowance — it is the meter support hits first
  • Keep flows and the knowledge base current as policies change
  • Review inbox takeovers for paths the flow should absorb
Step 1

Start with the 14-day trial

No card required; when it ends you fall back to the Free plan and keep your agents and data.

Step 2

Build the first flow

Describe it to the AI Copilot or drag it together in the visual builder — the vendor's stated time to a first live agent is about 15 minutes.

Step 3

Publish to your website

Web is included from Free; Messenger joins on paid plans.

Step 4

Decide the WhatsApp question early

Your own WhatsApp number needs Professional plus the add-on, or the Professional WA bundle — price it before you design around it.

Time to first useful result: Under 1 hour — first agent in about 15 minutes per the vendor · no-code 5/5

Full pricing — checked 2026-11-05

A fixed base price plus two published meters: chats (24-hour sessions across channels) and AI chats. Starter is $36/month billed annually ($45 monthly; EUR 32/40) with 500 chats and 100 AI chats included; Professional is $88/month billed annually ($110 monthly; EUR 80/100) with 2,500 chats and 300 AI chats. Extra chats cost $0.05-equivalent (EUR 0.05) each in 500-chat packs and extra AI chats $0.10 each. Annual billing saves 20%. WhatsApp is an add-on or the bundled Professional WA plan at $176/month billed annually.

Free

$0 / EUR 0 forever — 100 chats/month, no AI chats included

Per credit bundle · $0/mo for one person

  • 100 chats/month included
  • 1 seat
  • Full builder and templates
  • Try WhatsApp with the vendor's test number
  • No card, never expires

Allowance 100 chats/month; 0 AI chats included

Limit Web channel only on Free per the comparison table

Limit No AI chats — rule-based flows only

Solo pick

Starter

$36/month billed annually ($45 billed monthly); EUR 32 / EUR 40 on EU billing — 500 chats/month, 100 AI chats included

Per credit bundle · $36/mo for one person

  • 500 chats/month included
  • 100 AI chats included
  • 2 seats
  • Basic integrations (Mailchimp, Segment and others)
  • Basic power-ups including file uploads
  • Human takeover

Allowance 500 chats/month (extra chats EUR 0.05 each); 100 AI chats/month (extra AI chats EUR 0.10 each)

Limit Landbot branding stays

Limit WhatsApp with your own number is not available on Starter

Professional

$88/month billed annually ($110 billed monthly); EUR 80 / EUR 100 on EU billing — 2,500 chats/month, 300 AI chats included

Per credit bundle · $88/mo for one person

  • 2,500 chats/month included
  • 300 AI chats included
  • 3 seats
  • No Landbot branding
  • Essential/premium integrations: HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, webhooks and API
  • Live chat support

Allowance 2,500 chats/month; 300 AI chats/month

Limit WhatsApp costs extra: +EUR 100/month add-on or the Professional WA bundle

Professional WA

$176/month billed annually — 2,500 chats/month, 500 AI chats included, 1 WhatsApp number

Per credit bundle · $176/mo for one person

  • Everything in Professional
  • 1 WhatsApp number included
  • 500 AI chats/month included
  • WhatsApp service messages allowance per the comparison table

Allowance 2,500 chats/month; 500 AI chats/month

Limit Meta's own WhatsApp fees apply on top for many message types

Business

Custom — pricing agreed by contract (comparison table shows Business from EUR 400/month)

Custom / quoted · $null/mo for one person

  • Custom chat and AI-chat volume
  • From 5 seats
  • 1 WhatsApp number included
  • Dedicated support
  • Uptime SLA

Limit Sales-led pricing

PlanPublished priceSolo monthlyBilled byLimits & overage
Free$0 / EUR 0 forever — 100 chats/month, no AI chats included$0/moPer credit bundleWeb channel only on Free per the comparison table · No AI chats — rule-based flows only
StarterSolo pick$36/month billed annually ($45 billed monthly); EUR 32 / EUR 40 on EU billing — 500 chats/month, 100 AI chats included$36/moPer credit bundleLandbot branding stays · WhatsApp with your own number is not available on Starter
Professional$88/month billed annually ($110 billed monthly); EUR 80 / EUR 100 on EU billing — 2,500 chats/month, 300 AI chats included$88/moPer credit bundleWhatsApp costs extra: +EUR 100/month add-on or the Professional WA bundle
Professional WA$176/month billed annually — 2,500 chats/month, 500 AI chats included, 1 WhatsApp number$176/moPer credit bundleMeta's own WhatsApp fees apply on top for many message types
BusinessCustom — pricing agreed by contract (comparison table shows Business from EUR 400/month)$null/moCustom / quotedSales-led pricing
Add-onWhatsApp on Professional — +EUR 100/month add-on, or the bundled Professional WA plan at $176/month billed annually. Meta's WhatsApp message fees apply on top for marketing, utility and authentication messages
Add-onExtra chats — EUR 0.05 per extra chat, billed in 500-chat packs (EUR 25). Alerts at 80% and 90% of the included allowance
Add-onExtra AI chats — EUR 0.10 per extra AI chat. The AI allowance is the meter a support use case hits first
Add-onExtra seats — EUR 25/month per extra seat. Per the plan comparison table

What could make the bill jump?

The AI-chat allowance, not the chat allowance: Starter includes 500 chats but only 100 AI chats, so an AI-led support setup pays EUR 0.10 per AI chat past 100 — or steps to Professional. WhatsApp is the other jump: +EUR 100/month or the $176 WA bundle, plus Meta fees.

Billing unitper chat, with a separate AI-chat allowance
Free tier / trialYes — a free-forever plan with 100 chats a month, the full builder and templates, and a WhatsApp test number. It includes no AI chats, so it tests flows, not the AI agent.
Pricing clarityUsage-based but predictable
SourceOfficial pricing page ↗
Checked 2026-11-05

Price record · 2026-11-05: First listing check, 2026-11-05, on landbot.io/pricing. CURRENCY DISCLOSURE: the page as fetched for this check prices in euros — Free EUR 0 (100 chats/month, no AI chats), Starter EUR 32/month billed annually (EUR 40 monthly) with 500 chats and 100 AI chats, Professional EUR 80 billed annually (EUR 100 monthly) with 2,500 chats and 300 AI chats, WhatsApp add-on +EUR 100/month on Professional, Business custom (comparison table: from EUR 400/month). The vendor states billing is in euros from the EU and in dollars everywhere else; the USD figures used for the True Solo Cost (Starter $36/$45, Professional $88/$110, Professional WA $176 billed annually) are the same official pricing page's USD amounts, corroborated by multiple independent dated reads of that page in October 2026. Extra chats EUR 0.05 each (500-chat packs at EUR 25), extra AI chats EUR 0.10 each, extra seats EUR 25/month — all published on the page. Annual billing saves 20%; the 14-day trial needs no card and falls back to the Free plan.

At a glance — the standard checklist

The same fields on every deep listing in this job, so agents compare field by field. “Not verified” means our research has not confirmed it yet — it never means “doesn't have it.”

Best for

  • Founders who want to design the exact support conversation, not just train an agent
  • Website-led businesses adding WhatsApp deliberately, with eyes open on its price
  • Lead-and-support hybrids: qualify, book and answer in one flow

Not for

  • Email-led support — there is no email channel
  • Anyone who needs ticketing, SLAs or a helpdesk inbox beyond the shared inbox
  • WhatsApp-first businesses on a tight budget — the WA bundle is $176/month billed annually before Meta fees

Our assessment of Landbot

Landbot takes a different shape from the train-an-agent tools in this job: it is a visual builder where you design the conversation itself — button-based flows for the critical paths, AI agents for the flexible parts — and publish it to your website, Messenger or WhatsApp. For support, that hybrid is the point: refunds policy, opening hours and order questions follow routes you control exactly, while an AI agent grounded in your knowledge base handles the phrasing variety around them, and a human takeover in a shared inbox catches the rest with full context. The vendor says a first agent can be live in about 15 minutes via its AI Copilot, which builds the workflow from a prompt you then edit block by block. Pricing is published with unusual candour about its own meters — three of them. Every plan includes a monthly chat allowance (a chat is a 24-hour, all-channel session) and, on paid plans, a smaller AI-chat allowance; extra chats cost a published €0.05 each and extra AI chats €0.10 each, with alerts at 80% and 90% of allowance. The page served to this check prices in euros (Starter €32 a month billed annually, Professional €80), while the same official page in US billing shows $36 and $88 — both are disclosed in the price history. The expensive decision is WhatsApp: using your own WhatsApp number starts on Professional, and the bundled Professional WA plan is $176 a month billed annually, before Meta's own message fees. It is also one of the few builders here that treats a support conversation and a lead conversation as the same design problem, which suits a solo site that cannot afford a separate tool for each.

Pros — our take

  • The hybrid shape — exact button flows for critical paths, AI for flexibility — keeps support answers you design, not just answers a model improvises
  • Every meter is published: extra chats, extra AI chats, seats and the WhatsApp add-on all have prices on the page
  • Free plan plus a 14-day no-card trial make the builder genuinely testable before paying

Cons — our take

  • Two meters to watch, and the AI-chat allowance (100 on Starter) is the one support hits first
  • WhatsApp with your own number is expensive: Professional plus EUR 100/month, or $176/month bundled, plus Meta fees
  • No email channel and no ticketing — it is a conversation builder, not a helpdesk
Solo Fit input · no-code5/5 — can a non-technical owner run it?
Solo Fit input · setupUnder 1 hour — first agent in about 15 minutes per the vendor to the first useful result
Solo Fit input · human controlActs + logs everything
Solo Fit input · pricing clarityUsage-based but predictable

Solo Fit stays the public score: the qualitative roll-up of these four published inputs under the How We Rank method. The builder and its AI Copilot are fully no-code; pricing clarity is good because every expansion price is published, held back by the dual chat/AI-chat meters and dual-currency presentation.

Three to compare before you decide

Chatbasefrom $150 · Solo-Ready

The difference: Chatbase is train-and-embed: point it at your content and it answers. Landbot makes you design the conversation — more control over critical paths, more building up front.

ManyChat$29/mo · Solo-Ready

The difference: ManyChat is social-DM automation (Instagram-first) with no website widget; Landbot is website-and-WhatsApp first with a visual builder — opposite centres of gravity.

Tidio Lyro AIfrom $189 · Solo-Ready

The difference: Tidio gives you a helpdesk inbox with its AI; Landbot gives you a conversation builder with a shared inbox but no ticketing system underneath.

Questions buyers ask about Landbot

What does Landbot cost for one person?

Starter is $36/month billed annually ($45 billed monthly) with 500 chats and 100 AI chats a month — on EU billing the same plan is EUR 32/EUR 40, checked on landbot.io/pricing on 2026-11-05. At about 200 AI-resolved conversations a month, budget roughly $46 (Starter plus 100 extra AI chats at $0.10).

Why does this listing show both dollars and euros?

Landbot bills in euros from the EU and in dollars elsewhere, and the pricing page served to this check displayed euros. The dollar figures are the same official page's USD amounts, corroborated by multiple dated reads of that page in October 2026; the euro figures are quoted alongside so either billing region can verify them.

What is the difference between a chat and an AI chat?

A chat is a structured conversation session (24-hour window across channels) following your flows; an AI chat is one handled fully or partly by an AI agent. They are metered separately: extra chats cost EUR 0.05 each and extra AI chats EUR 0.10 each, both published on the pricing page.

How much does WhatsApp really cost on Landbot?

Your own WhatsApp number starts on Professional: either Professional plus a EUR 100/month WhatsApp add-on, or the bundled Professional WA plan at $176/month billed annually with 500 AI chats. Meta's own per-message fees can apply on top for marketing, utility and authentication messages.

Stacks & next steps

Landbot is not in a published stack yet — stacks are edited buying guides, and memberships are added only when the combination has been worked through.

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Provenance — where this page’s facts came from