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Reply.io

Multichannel sequences — email, LinkedIn, calls, SMS and WhatsApp — priced by active contacts, with an AI SDR (Jason) sold as a separate, much pricier layer.

Solo Founder AgentsChecked
Solo-fit verdictSolo-Ready

Buy Multichannel, not the headline: $89 per user billed annually gets one founder unlimited contacts with LinkedIn and calls included — stacking the same channels onto the $49 plan costs $147.

True solo cost · low$49/mo$49/month billed annually for 1 user (Email Volume) at about 500 prospects/month — inside the 1,000 active-contact allowance, email only. Adding one LinkedIn account ($69) and calls/SMS ($29) on this track takes the same setup to $147/month.
True solo cost · typical$89/mo$89/month billed annually for 1 user (Multichannel) at about 2,000 prospects/month — active contacts are unlimited on this plan and one LinkedIn account plus calls/SMS are included per user, so the typical multichannel solo setup is cheaper here than stacking add-ons on Email Volume ($49 + $69 + $29 = $147).
Rank #13 of 16 in LeadsFree start 14-day free trialSetup Same dayControl Acts + logs everythingNo-code 4/5Checked · prices checked 2026-11-05

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The short version

Reply.io runs one conditional sequence across email, LinkedIn, calls, SMS and WhatsApp, priced by active contacts on its email track and per user on Multichannel, with the Jason AI SDR sold separately from $500/month.

Buy it if

You send email first but genuinely use a second channel: one user on Multichannel is $89/month billed annually with unlimited active contacts and LinkedIn plus calls/SMS included.

Skip it if

You only need high-volume email sending (cheaper flat-rate engines exist), or you were budgeting on the $49 headline while needing LinkedIn and calls — that stack costs $147 on the email track.

What Reply.io does — the jobs it finishes

Workflows are built only from verified capabilities in our listing research — no vendor copy, nothing invented.

One sequence, every channel

Starts A prospect enters a campaign

  1. Email, LinkedIn, call, SMS and WhatsApp steps run in one conditional sequence
  2. Branches react to opens, replies and task outcomes

You get A single cadence instead of three tools' worth of follow-ups

Multichannel persistence without manually chasing each channel

Deliverability set up in-product

Starts You are starting cold email from new infrastructure

  1. Buy a domain and mailboxes inside Reply with SPF, DKIM and DMARC configured
  2. Warm-up and inbox rotation spread sending across mailboxes

You get Sending infrastructure that is warmed and monitored (health checks, postmaster data)

The unglamorous half of cold email is handled in the same purchase

Replies triaged in one inbox

Starts A prospect replies on any channel

  1. The reply lands in the centralised inbox
  2. AI categorisation sorts replies and AI icebreakers help the next touch

You get Interested replies surfaced instead of buried

A solo sender can work one inbox instead of five

Jason runs the prospecting (separate track)

Starts You buy the AI SDR track from $500/month billed annually

  1. Jason builds an ICP and prospects from the lead database
  2. It writes personalised sequences and handles replies in co-pilot or autopilot mode

You get An agent-run pipeline aimed at booked meetings

Approval Co-pilot mode keeps a human in the loop; autopilot does not

The closest thing here to a hired SDR — priced like one, relative to the core plans

Where it stops

  • LinkedIn and calls are not in the entry plan — on Email Volume they cost $69 and $29 per account a month on top
  • No free-forever plan is published; the entry route is a 14-day trial
  • Jason AI SDR is not an upgrade of the core plans — it is a separate track starting at $500/month billed annually
  • Unlimited mailboxes are subject to a fair-use policy tied to your active-contact limit, not an unconditional promise

Getting started

Before you start

  • A mailbox to connect, or a domain bought in-product for cold sending
  • A prospect list, or data credits for in-product lead finding

The ongoing admin

  • Watch the active-contact count against your tier on Email Volume
  • Work the centralised inbox and task queue daily
  • Monitor deliverability health checks and mailbox fair-use limits
Step 1

Start the 14-day trial

Use it to test the sequence builder with a small, real list before choosing a track.

Step 2

Pick the track by channel, not headline

Email only: Email Volume from $49 billed annually. LinkedIn or calls too: Multichannel at $89 is cheaper than add-on stacking.

Step 3

Set up sending infrastructure

Connect mailboxes or buy a domain in-product; let warm-up run before volume.

Step 4

Build one conditional sequence

Start with email plus one more channel and clear task rules for calls and manual steps.

Time to first useful result: Same day · no-code 4/5

Full pricing — checked 2026-11-05

Three tracks. Sales Outreach: Email Volume priced by active contacts, from $49/user/month billed annually ($59 monthly) for 1,000 active contacts, unlimited users at higher contact tiers; Multichannel from $89/user/month billed annually ($99 monthly) with unlimited active contacts and LinkedIn plus calls/SMS included per user. AI SDR (Jason) from $500/month billed annually ($800 monthly) for 1,000 active contacts. Agency from $166/month per the pricing page summary. Channel add-ons on Email Volume: LinkedIn $69/account/month, calls & SMS $29/account/month.

Solo pick

Email Volume

From $49/user/month billed annually ($59 billed monthly) — 1,000 active contacts/month

Per seat / month · $49/mo for one person

  • Unlimited mailboxes (fair-use policy tied to active contacts)
  • Unlimited emails and contact storage
  • Email warm-up
  • 50 live data credits/month
  • Email sequences, conditional sequences and task flows
  • Centralised inbox and AI reply categorisation

Allowance 1,000 active contacts/month at entry; tiers rise to 100,000, then sales-led

Limit Email only at this price — LinkedIn automation is $69/account/month and calls & SMS $29/account/month on top

Limit Mailbox count is governed by the fair-use policy, not unlimited in the unconditional sense

Multichannel

From $89/user/month billed annually ($99 billed monthly) — unlimited active contacts

Per seat / month · $89/mo for one person

  • Everything in Email Volume
  • Unlimited active contacts
  • 1 LinkedIn account included per user
  • Calls & SMS included per user
  • WhatsApp tasks (semi-automated)
  • Mailboxes per user (5 on monthly billing in the page's comparison)

Allowance Unlimited active contacts

Limit Per-user pricing — each additional user is another $89–$99/month

Limit Extra mailboxes beyond the per-user allowance cost $29/account/month

AI SDR (Jason)

From $500/month billed annually ($800 billed monthly) — 1,000 active contacts

Custom / quoted · $500/mo for one person

  • AI-generated ICP
  • Prospecting from the B2B lead database
  • AI-written personalised sequences
  • AI reply handling
  • Co-pilot and autopilot modes

Allowance 1,000 active contacts at Starter; higher tiers to 10,000, Enterprise quoted

Limit A separate track from the Sales Outreach plans, not an included feature

Limit Sold via a demo route rather than the self-serve trial

Agency

From $166/month (pricing page summary figure)

Custom / quoted · $null/mo for one person

  • Client workspaces
  • Agency dashboard
  • Unlimited clients

Limit LinkedIn automation remains a per-account add-on ($69/month per account)

Limit Agency figures differed across dated reads of the vendor's pages — confirm at checkout

PlanPublished priceSolo monthlyBilled byLimits & overage
Email VolumeSolo pickFrom $49/user/month billed annually ($59 billed monthly) — 1,000 active contacts/month$49/moPer seat / monthEmail only at this price — LinkedIn automation is $69/account/month and calls & SMS $29/account/month on top · Mailbox count is governed by the fair-use policy, not unlimited in the unconditional sense
MultichannelFrom $89/user/month billed annually ($99 billed monthly) — unlimited active contacts$89/moPer seat / monthPer-user pricing — each additional user is another $89–$99/month · Extra mailboxes beyond the per-user allowance cost $29/account/month
AI SDR (Jason)From $500/month billed annually ($800 billed monthly) — 1,000 active contacts$500/moCustom / quotedA separate track from the Sales Outreach plans, not an included feature · Sold via a demo route rather than the self-serve trial
AgencyFrom $166/month (pricing page summary figure)$null/moCustom / quotedLinkedIn automation remains a per-account add-on ($69/month per account) · Agency figures differed across dated reads of the vendor's pages — confirm at checkout
Add-onLinkedIn automation (on Email Volume) — $69/month per account. Connection requests, messages, InMails, attachments and voice messages, likes and follows; included per user on Multichannel instead
Add-onCalls & SMS (on Email Volume) — $29/month per account. Built-in dialer, automated SMS, call resolution and transcripts; included per user on Multichannel instead
Add-onAI & live data credits — Paid packages from $39/month (200 credits) per the page's add-on section and dated reads. 50 live data credits a month are included on core plans; heavier prospecting buys packages
Add-onEmail validation — From $20/month. Priced by validation volume in the add-on section
Add-onAdditional mailboxes (Multichannel) — $29/account/month. Each extra mailbox includes a warm-up seat
Add-onNew domain & mailbox — Domains from $6/domain/year plus $5/mailbox/month; pre-warmed domains from $25/year plus $15/mailbox/month. SPF, DKIM and DMARC configured in-product

What could make the bill jump?

Add-on stacking and contact tiers: on Email Volume, adding LinkedIn ($69) and calls/SMS ($29) nearly triples the $49 entry to $147, and passing an active-contact tier raises the plan price; the AI SDR track is a separate $500/month decision, not a small upgrade.

Billing unitper user per month, priced by active contacts (Email Volume) or per user (Multichannel)
Free tier / trialNo free-forever plan is published. A 14-day free trial is offered (trial terms in the price history note).
Pricing clarityUsage-based but predictable
SourceOfficial pricing page ↗
Checked 2026-11-05

Price record · 2026-11-05: First listing check, 2026-11-05, on reply.io/pricing. DISCLOSURE: the pricing page's plan cards and billing toggle do not extract fully as text — the fetched copy shows the add-on prices directly ($69 LinkedIn per account, $29 calls & SMS per account, $29 extra mailbox, validation and credit selectors) and a summary strip reading 'Starts from $59 Email Volume, Starts from $99 Multichannel, Starts from $500 AI SDR, Starts from $166 Agency'. The annual-billing entry figures used here ($49 Email Volume / $89 Multichannel billed annually, Jason from $500 billed annually vs $800 monthly) are corroborated by multiple independent dated reads of this same official pricing page between September and October 31, 2026, which agree on $49/$59, $89/$99 and the contact-tier ladder (2,000 contacts $59 annual, 5,000 $89, 10,000 $159 with unlimited users). Agency figures differed across those reads ($166 in the page summary vs higher figures elsewhere), so Agency is listed from the page summary only and flagged to confirm at checkout. Trial: 14 days, no card, per those dated reads of the vendor's pages.

At a glance — the standard checklist

The same fields on every deep listing in this job, so agents compare field by field. “Not verified” means our research has not confirmed it yet — it never means “doesn't have it.”

Best for

  • Solo founders who genuinely send on two or more channels from one cadence
  • Email-first senders who want deliverability infrastructure handled in-product
  • Founders who may later test an AI SDR without changing platforms

Not for

  • Pure high-volume email senders — flat-rate email engines are cheaper
  • Anyone budgeting on the $49 headline while needing LinkedIn and calls included
  • Buyers who want the AI SDR inside the core price — Jason starts at $500/month

Our assessment of Reply.io

Reply.io is a sales-engagement platform built around one conditional sequence that can mix email, LinkedIn steps, calls, SMS and WhatsApp tasks, with a centralised inbox, reply tracking and reporting on top. Its pricing is the first thing to understand, because it runs on three separate tracks. The solo-relevant entry is Email Volume, priced by active contacts — the unique people you start sequences with each month — starting at $49 per user a month billed annually for 1,000 active contacts, with unlimited mailboxes under a fair-use policy, unlimited emails, warm-up and 50 live data credits a month. That plan is email-only: LinkedIn automation is a $69-a-month add-on per account and calls and SMS are $29 per account, so a solo founder who wants the multichannel product on this track pays $147 a month before credits. The cleaner route is Multichannel itself, from $89 per user a month billed annually, which bundles one LinkedIn account and calls/SMS per user with unlimited active contacts. The third track, the Jason AI SDR, is a different purchase entirely: an agent that builds an ICP, prospects, writes sequences and handles replies in co-pilot or autopilot mode, starting at $500 a month billed annually for 1,000 active contacts. Add-ons are where the bill grows quietly — extra AI and live-data credits, email validation from $20 a month, extra mailboxes at $29, and domains and pre-warmed mailboxes sold in-product. For one founder who sends email first and adds channels deliberately, the entry maths are fair; for anyone who prices it off the $49 headline while needing LinkedIn and calls, they are not.

Pros — our take

  • One sequence can genuinely mix email, LinkedIn, calls, SMS and WhatsApp with conditional branching
  • Multichannel at $89/user billed annually is the honest solo bundle — unlimited contacts with LinkedIn and calls included
  • Deliverability plumbing (warm-up, inbox rotation, health checks, in-product domains) is built in, not bolted on

Cons — our take

  • The $49 headline is email-only; the same setup with LinkedIn and calls costs $147 on that track
  • Three pricing tracks (Outreach, AI SDR, Agency) with different units make the page hard to price at a glance
  • Jason AI SDR starts at $500/month — a team-scale purchase, not a solo add-on
Solo Fit input · no-code4/5 — can a non-technical owner run it?
Solo Fit input · setupSame day to the first useful result
Solo Fit input · human controlActs + logs everything
Solo Fit input · pricing clarityUsage-based but predictable

Solo Fit stays the public score: the qualitative roll-up of these four published inputs under the How We Rank method. The sequence builder is no-code with templates; clarity loses marks because three tracks, per-contact tiers and per-account channel add-ons must all be read before the real price is knowable.

Three to compare before you decide

Instantlyfrom $194 · Solo-Ready

The difference: Instantly is the flat-rate email engine; Reply.io charges more but runs LinkedIn, calls, SMS and WhatsApp inside the same conditional sequence.

Lemlistfrom $109 · Solo-Ready

The difference: lemlist is the comparable multichannel sequencer priced per user from $69 monthly; Reply.io undercuts it on the email track ($49 annual) but charges per-account add-ons for the extra channels lemlist bundles by tier.

Smartleadfrom $153 · Solo-Ready

The difference: Smartlead is flat-rate email infrastructure for volume senders; Reply.io is the broader engagement platform, with tasks, a dialer and an AI SDR track Smartlead does not sell.

Questions buyers ask about Reply.io

What does Reply.io cost for one person?

Email Volume starts at $49 per user/month billed annually ($59 monthly) for 1,000 active contacts. Multichannel starts at $89 per user/month billed annually ($99 monthly) with unlimited active contacts and LinkedIn plus calls/SMS included. Figures checked on reply.io/pricing on 2026-11-05 — see the disclosure in the next answer about how the page extracts.

How were Reply.io's prices verified if the page is hard to read?

The pricing page's add-on prices ($69 per LinkedIn account, $29 for calls & SMS, $29 per extra mailbox) and its starts-from summary strip ($59 / $99 / $500 / $166) extract directly as text. The annual-billing entry figures ($49 and $89) do not extract cleanly from the cards, so they are corroborated by multiple independent dated reads of the same official page from September to October 31, 2026, which agree on them. Confirm the toggle state at checkout before paying annually.

Is LinkedIn included in the $49 plan?

No. On Email Volume, LinkedIn automation is a $69/month add-on per account and calls & SMS are $29/month per account, taking an email+LinkedIn+calls setup to $147/month. Multichannel at $89/user/month billed annually includes one LinkedIn account and calls/SMS per user, which is why this listing treats it as the typical solo buy.

What is an active contact in Reply.io pricing?

Email Volume is priced by the number of active contacts you sequence each month — 1,000 at entry, with tiers rising through 2,000, 5,000, 10,000 and beyond, and unlimited users at the higher tiers. Follow-ups to those contacts are not the meter; starting sequences with new people is. Multichannel removes the contact cap.

Stacks & next steps

Reply.io is not in a published stack yet — stacks are edited buying guides, and memberships are added only when the combination has been worked through.

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Provenance — where this page’s facts came from