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Snov.io

All-in-one outbound from $39/month — finder, 7-tier verifier, warm-up, multichannel campaigns and a built-in CRM on one credit-and-recipient meter

Solo Founder AgentsChecked
Solo-fit verdictSolo-Ready

The cheapest credible all-in-one outbound stack — as long as you budget Pro S for real volume and count LinkedIn slots separately.

True solo cost · low$39/mo$39/month billed monthly ($29.25 on annual billing) — Starter with 1,000 credits and 5,000 recipients for about 500 prospects/month, assuming roughly 1 credit to save a prospect plus selective verification, and no LinkedIn slot
True solo cost · typical$99/mo$99/month billed monthly ($74.25 on annual billing) — Pro S with 5,000 credits and 25,000 recipients for about 2,000 prospects/month once Starter's 1,000-credit data allowance binds; adding one LinkedIn slot takes either figure up by $69/month
Rank #21 of 21 in LeadsFree start Free plan availableSetup Same dayControl Acts autonomouslyNo-code 4/5Checked · prices checked 2026-11-07

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The short version

Snov.io replaces five outbound subscriptions with one: Starter at $39 a month (or $29.25 annual) carries 1,000 credits and 5,000 recipients, and Pro sizes scale credits and recipients together with 25% off for annual billing.

Buy it if

You want finding, verification, warm-up, sending and a light CRM in a single bill. Your volume is email-led with LinkedIn as an optional add-on. Unlimited seats and senders matter more than a single simple meter.

Skip it if

You need LinkedIn automation included — it is $69 a month per account on top. You want one meter, not four (credits, recipients, tokens, slots). You need best-in-class data depth over breadth of tooling.

What Snov.io does — the jobs it finishes

Workflows are built only from verified capabilities in our listing research — no vendor copy, nothing invented.

Build a list from the database and extensions

Starts You define an ICP or browse LinkedIn and company sites.

  1. Search the prospect and company database with ICP filters, or collect profiles with the Email Finder and LinkedIn extensions.
  2. Save prospects at 1 credit each and store unlimited lists.
  3. Run 7-tier verification at 1 credit per email before anything sends.

You get A verified prospect list ready for a campaign.

Finding and cleaning happen in the same place you will send from.

Warm mailboxes and check deliverability before launch

Starts New or cold mailboxes are about to carry a campaign.

  1. Warm up to 3 accounts on Starter (unlimited on Pro) with unlimited warm-up volume.
  2. Run placement, DNS, blacklist and spam-word checks from the deliverability toolkit.
  3. Fix flagged issues using the built-in guidance before sending.

You get Mailboxes with a checked, improving sender reputation.

Deliverability tooling is inside the plan, not a separate subscription.

Run a multichannel campaign and work replies in the Unibox

Starts A verified list is ready for outreach.

  1. Build a sequence across email and, with a paid slot, LinkedIn steps.
  2. Send with mailbox rotation, spintax and A/B testing; recipients are charged once per period, follow-ups free.
  3. Read and answer replies in the Unibox, with sentiment analysis flagging the interested.

You get A running campaign with replies triaged in one inbox.

One recipient meter covers the whole sequence, however many follow-ups it takes.

Track deals in the built-in CRM and sync outward

Starts Positive replies turn into conversations worth managing.

  1. Create deals and tasks in the built-in CRM with Google Calendar sync.
  2. Or sync two-way to HubSpot or Pipedrive and automate via Zapier, Make or n8n.
  3. Record loss reasons so the next campaign learns from this one.

You get Pipeline records tied to the campaigns that created them.

A solo can postpone a separate CRM subscription entirely.

Where it stops

  • Include LinkedIn automation in the plan price — slots cost $69/month each on top
  • Price enrichment in credits — it runs on a separate, smaller token allowance
  • Offer unlimited data — credits and recipients both cap each billing period

Getting started

Before you start

  • A defined ICP and a first segment to test
  • Sending mailboxes to warm (or done-for-you domains and mailboxes bought in-product)

The ongoing admin

  • A weekly check of credit and recipient burn, and mailbox health.
Step 1

Start on the free Trial plan

50 credits a month, no card — test find and verification accuracy in your niche.

Step 2

Move to Starter billed annually if you can

$29.25/month effective for 1,000 credits and 5,000 recipients; monthly billing is $39.

Step 3

Warm mailboxes and verify the first list

Use the included warm-up and deliverability checks before the first send.

Step 4

Launch small, then size Pro S

Step to Pro S ($99 monthly, $74.25 annual) when the 1,000-credit allowance binds; add LinkedIn slots only if the channel earns its $69.

Time to first useful result: Same day · no-code 4/5

Full pricing — checked 2026-11-07

Per account with unlimited team seats. Trial free with 50 credits/month. Starter $39/month billed monthly or $29.25/month billed annually (25% off; saves $117/year) with 1,000 credits and 5,000 recipients/month. Pro sizes billed monthly: S $99 (5,000 credits, 25,000 recipients), M $189 (20,000 credits, 50,000 recipients), L $369 (50,000 credits, 100,000 recipients), Ultra $738 (100,000 credits, 200,000 recipients); annual billing takes 25% off. Meters: 1 credit per prospect or verification; 1 recipient per person first contacted per billing period, follow-ups free. LinkedIn automation slots $69/month each, sold separately; enrichment uses token allowances (75 on Starter).

Trial

$0 — 50 credits/month

Per credit bundle

  • 50 credits/month
  • Basic finder and verification access
  • First 20 database prospects

Limit A data-quality test allowance, not a working volume

Solo pick

Starter

$39/month billed monthly, or $29.25/month billed annually — 1,000 credits, 5,000 recipients/month

Per credit bundle · $29.25/mo for one person

  • 1,000 credits/month
  • 5,000 recipients/month, unlimited monthly emails and follow-ups
  • 75 enrichment tokens
  • 3 email warm-ups, unlimited senders and campaigns
  • Unibox, built-in CRM, HubSpot and Pipedrive 2-way sync

Allowance 1,000 credits / month — 5,000 recipients / month

Limit LinkedIn automation slots are $69/month each, not included

Pro S

$99/month billed monthly, or $74.25/month billed annually — 5,000 credits, 25,000 recipients/month

Per credit bundle

  • 5,000 credits/month
  • 25,000 recipients/month
  • 150 enrichment tokens
  • Unlimited warm-ups

Allowance 5,000 credits / month — 25,000 recipients / month

Limit Larger Pro sizes raise credits and recipients together

Pro M

$189/month billed monthly (25% off on annual billing) — 20,000 credits, 50,000 recipients/month

Per credit bundle

  • 20,000 credits/month
  • 50,000 recipients/month

Allowance 20,000 credits / month — 50,000 recipients / month

Limit Agency-scale volume for most solos

Pro L

$369/month billed monthly (25% off on annual billing) — 50,000 credits, 100,000 recipients/month

Per credit bundle

  • 50,000 credits/month
  • 100,000 recipients/month

Allowance 50,000 credits / month — 100,000 recipients / month

Limit Agency-scale volume

Pro Ultra

$738/month billed monthly (25% off on annual billing) — 100,000 credits, 200,000 recipients/month

Per credit bundle

  • 100,000 credits/month
  • 200,000 recipients/month

Allowance 100,000 credits / month — 200,000 recipients / month

Limit Top published size before Custom Ultra

PlanPublished priceSolo monthlyBilled byLimits & overage
Trial$0 — 50 credits/month—Per credit bundleA data-quality test allowance, not a working volume
StarterSolo pick$39/month billed monthly, or $29.25/month billed annually — 1,000 credits, 5,000 recipients/month$29.25/moPer credit bundleLinkedIn automation slots are $69/month each, not included
Pro S$99/month billed monthly, or $74.25/month billed annually — 5,000 credits, 25,000 recipients/month—Per credit bundleLarger Pro sizes raise credits and recipients together
Pro M$189/month billed monthly (25% off on annual billing) — 20,000 credits, 50,000 recipients/month—Per credit bundleAgency-scale volume for most solos
Pro L$369/month billed monthly (25% off on annual billing) — 50,000 credits, 100,000 recipients/month—Per credit bundleAgency-scale volume
Pro Ultra$738/month billed monthly (25% off on annual billing) — 100,000 credits, 200,000 recipients/month—Per credit bundleTop published size before Custom Ultra
Add-onLinkedIn automation slot — $69/month per slot ($59/month with a paid Sales Suite plan, per the vendor's billing FAQ). Each slot connects one LinkedIn account; automation is not included in any plan price.
Add-onEnrichment token packages — Token packages from 1K to 50K tokens, priced at checkout. Enrichment operations (phones, LinkedIn profiles, company insights) spend tokens, not credits; plans include a small monthly token allowance.
Add-onDone-for-you domains and mailboxes — Domains from $12/year; Google mailboxes $5/month per account. Preconfigured sending infrastructure sold inside the pricing page.

What could make the bill jump?

Four dials at once: credits for data, recipients for outreach, tokens for enrichment, and $69/month LinkedIn slots on top. Starter's 1,000 credits bind long before its 5,000 recipients do, so the realistic step is Pro S at $99 — and per-credit cost falls sharply at larger sizes, which rewards volume you may not have.

Billing unitper account, in credits and recipients (unlimited seats)
Free tier / trialFree Trial plan with 50 credits/month, no card required to start.
Pricing clarityUsage-based but predictable
SourceOfficial pricing page ↗
Checked 2026-11-07

Price record · 2026-11-07: Checked 2026-11-07 on snov.io/pricing. The page as served shows annual billing (25% off, per its toggle labels Monthly / 3-months -5% / Annual save 25%): Starter $29.25/month annual with 'Save $117/year' — which fixes the monthly price at $39 — with 1,000 credits, 5,000 recipients, 75 enrichment tokens and 3 warm-ups; Pro S shows $74.25/month annual (=$99 monthly, confirmed by the vendor's own billing FAQ on snov.io: 'Pro S costs $74.25 per month instead of $99' on annual billing), with 5,000 credits and 25,000 recipients. The comparison table on the same page fixes the remaining sizes' allowances (credits 20,000 / 50,000 / 100,000; recipients 50,000 / 100,000 / 200,000), and their monthly prices ($189 / $369 / $738) are corroborated by the vendor's own published plan guide on snov.io, read the same day. Credit rule from the page: each prospect and each email verification costs 1 credit; a recipient is charged once per billing period with follow-ups free. LinkedIn slots are $69/month each on the pricing page; the billing FAQ notes $59/month per slot alongside a paid Sales Suite plan.

At a glance — the standard checklist

The same fields on every deep listing in this job, so agents compare field by field. “Not verified” means our research has not confirmed it yet — it never means “doesn't have it.”

Best for

  • Solo founders who want the entire outbound cycle in one subscription
  • Email-led prospectors who may add LinkedIn later, slot by slot
  • Operators happy to trade a single simple meter for breadth of tooling

Not for

  • Buyers who need LinkedIn automation included in the headline price
  • Anyone who wants one meter — Snov.io has credits, recipients, tokens and slots
  • Data-depth maximalists who would rather build a waterfall in Clay

Our assessment of Snov.io

As of November 2026, Snov.io sells the whole outbound cycle as one subscription: prospect and company search in its B2B database, email finding from names, domains and LinkedIn profiles, 7-tier email verification, email warm-up and a deliverability toolkit, multichannel campaigns across email and LinkedIn, a Unibox for replies, and a built-in sales CRM. Two meters govern cost. Credits buy data work — each prospect saved and each email verification costs 1 credit — while recipients count the people you contact in a billing period, with follow-ups to the same recipient free. The entry Starter plan is $39 a month billed monthly, or $29.25 a month on annual billing (25% off), carrying 1,000 credits and 5,000 recipients with unlimited team seats, senders and campaigns; Pro sizes rise through 5,000 credits at $99 a month to 100,000 credits at $738, with annual billing taking 25% off every size. Enrichment runs on a separate token allowance (75 tokens on Starter), and LinkedIn automation is not included in the plan price — each LinkedIn account slot costs $69 a month on top. A free Trial plan with 50 credits a month lets you test data quality first. For a solo founder the appeal is consolidation at a low entry price; the discipline is watching credits, recipients, tokens and slots as four separate dials.

Pros — our take

  • The full cycle — find, verify, warm, send, CRM — in one subscription from $39/month
  • Unlimited seats, senders and campaigns on every paid plan
  • Per-credit cost falls steeply with size, and annual billing takes a flat 25% off

Cons — our take

  • Four separate meters (credits, recipients, enrichment tokens, LinkedIn slots) to budget
  • LinkedIn automation is a $69/month-per-account add-on, not a plan feature
  • Starter's 1,000 credits run out long before its 5,000 recipients matter
Solo Fit input · no-code4/5 — can a non-technical owner run it?
Solo Fit input · setupSame day to the first useful result
Solo Fit input · human controlActs autonomously
Solo Fit input · pricing clarityUsage-based but predictable

No-code 4 mirrors the listed rating: breadth means more setup surface than a single-purpose finder. Setup mirrors the listed same-day rating. Human control mirrors 'acts autonomously' for campaigns once launched, with replies collected in the Unibox for you. Pricing clarity mirrors the legacy rating: everything is published, but four meters interact.

Three to compare before you decide

Apollo.iofrom $49 · Solo-Ready

The difference: Apollo prices per seat with a bigger bundled database and dialer; Snov.io prices per account with unlimited seats and adds warm-up, deliverability tooling and a built-in CRM.

Lushafrom $52 · Solo-Ready

The difference: Lusha is data-only at 1 credit an email and 5 a phone; Snov.io finds data too but also verifies, warms, sends and tracks deals.

Instantlyfrom $194 · Solo-Ready

The difference: Instantly is email-sending-first with data credits sold separately; Snov.io bundles finder, verifier, warm-up and CRM into the plan, with LinkedIn as a paid slot.

Questions buyers ask about Snov.io

What is the difference between credits and recipients?

Credits buy data work: saving a prospect and verifying an email each cost 1 credit. Recipients count outreach: you are charged one recipient the first time you contact a person in a billing period, and every follow-up to them that period is free. Starter includes 1,000 credits and 5,000 recipients a month.

What does Snov.io really cost for one founder?

Starter is $39 a month billed monthly or $29.25 a month billed annually, with unlimited seats and senders. Realistic working volume usually means Pro S at $99 monthly ($74.25 annual) for 5,000 credits, and each LinkedIn automation account adds $69 a month on top of either plan.

Is LinkedIn automation included?

No. Multichannel campaigns can include LinkedIn steps, but each LinkedIn account slot is purchased separately at $69 a month per slot — the vendor's billing FAQ notes $59 a month per slot alongside a paid plan. Budget it as its own line item.

How does annual billing change the price?

Annual billing takes 25% off every plan size: Starter drops from $39 to $29.25 a month (saving $117 a year) and Pro S from $99 to $74.25. A 3-month billing option takes 5% off, per the pricing page toggles.

Stacks & next steps

Snov.io is not in a published stack yet — stacks are edited buying guides, and memberships are added only when the combination has been worked through.

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Provenance — where this page’s facts came from